I chat to the founder of Full Spectrum Agency, Martin Jolley-Jarvis, about his entrepreneurship journey, running a business with a young family, and also why he might be the Imelda Marcos of the marketing world!

As someone who’s had his share of health challenges, Martin talks us through how his priorities have shifted, how he looks after himself as a business owner and the mindset changes he’s had to make along the way to get there.

You can discover more about Martin here.

Transcript
Hayley:

Hi, and welcome to the Fit For Business podcast with me Hayley Field, also known as the Food Ninja.

Hayley:

I'm here to chat with business owners about their health and how it impacts their business and vice versa, and to share with you all the latest tools, tips and strategies that are working for myself and my clients. Hope you enjoy the episode.

Hayley:

Hello, and welcome to the next episode of the Fit For Business podcast, or welcome back, if you're a regular listener.

Hayley:

I know I have a lot of those now I'm a whole three or four episodes in!

Hayley:

On today's episode, I'm very excited to have Martin Jolly Jarvis here, who is the owner of Full Spectrum Agency, which he'll tell us about in a bit, husband of my mentor, Sarah J. J, Dad, and I don't think this is going to cause offence, but fellow geek and spreadsheet lover?

Martin JJ:

Oh, yes. Yes. I love a good spreadsheet.

Hayley:

Good. Thank you so much for agreeing to do this, or I think your wife might have strong armed you in to it.

Martin JJ:

I think I got told I was doing it, yeah.

Hayley:

Like, like everything in your life I should imagine, is along a similar vein. So could you tell us a little bit about your business?

Martin JJ:agency. We run hundreds of £:Martin JJ:

Instagram as well, but kind of Facebook anyway. So yeah. working mostly with within the coaching and consulting niche online entrepreneurs. And so we have a smattering of corporate clients as well. So yeah, it's good, good fun, keeps me on my toes.

Hayley:

And can you tell me a little bit about your history of being self employed? Because I know that's not the only business that you've run? So how did you start off becoming self employed? And why did you decide that? And how have you ended up doing what you're doing?

Martin JJ:

Yeah, so I mean, how long have you got like, there's a whole there's a whole journey and stuff.

Martin JJ:

But initially I started being an entrepreneur, when we got back from travelling, we'd been abroad. And were inspired by all these different cultures.

Martin JJ:

And none of them really had a job, but they all managed to make money and live happy, fulfilling lives, working for themselves. And then when we got back, it was like, right, I'm done having a job.

Martin JJ:

And so we set up a few different businesses which have led one business lead to another and what that meant in marketing one of our businesses, I started running Facebook ads. And initially, this is years and years ago, but I fell in love with the process. And then I was like, that's what I want to do. That's, where I want to go. So fast forward six, seven years. That's, that's where we are.

Hayley:

Yeah. So we're going to talk a little bit about one of the things that we have in common, which is a love of data. So I imagine that's how you got to doing what you're doing now. Because it was all of the statistics that were fascinating, but I'm sure a lot of people don't understand that. It's fascinating.

Martin JJ:

You know what, I've learned that even though I can chat forever about numbers, like you get that glazed look. All right, I hear ya, time to calm down.

Hayley:

People just don't understand do they Martin how exciting datais ? Yeah, a good spreadsheet is just so satisfying. Anyway, we'll talk about that in a bit.

Hayley:

So you've been self employed for quite a long time? How do you think your health has changed over that period of time?

Hayley:

Because you've had some quite serious health issues, but also did that affect your health? And, and when you had those kind of serious health issues? I you know, I'm sure you're gonna go into it, was it an advantage being self employed? Or, you know, can you talk a little bit about

Martin JJ:

Yeah, so I suppose that the first thing that people want to know is what was the issue and, like, it's no secret I had cancer. I think being self employed at that point had it's benefits and disadvantages, in that, I could remove myself from the business with the flurry of just relentless medical appointments that you have over that period, but then same time you can't take time off work and you have to deliver for clients. And yeah there's one particular incident that I'll never forget, during that time period, and it makes you realise what's important and also Who do you want to work with?

Hayley:

How do you think your health in general has changed from the early days of self employment to to where it is now?

Martin JJ:

Yeah, it's a good question. So not eating anything, you know, then eating tonnes of crap? Not sure I can say that!

Hayley:

You're waiting for Hayley to say, 'don't use those words.'

Martin JJ:

Yeah. Like binge eating a lot, lnot eating then binge eating a lot in the evening, when you finally get chance to wind down after a day. Probably far too much caffeine as well. You know, there's that whole relentless grind mentality.

Martin JJ:

Has my health suffered being a business owner? Yeah, obviously. Any more so than being a parent? You know, I don't know, they're both very similar in terms of their demands and the toll that it takes on your body.

Martin JJ:

But I think a lot of that comes down to down to your mindset on it. Right. And so, it's the mindset on your health, that will change everything. It's very easy to be like, I'm unhealthy, because of this, or because of that, but actually the reason is because you're making unhealthy choices.

Hayley:

Yeah. So would you say that as you progressed along your entrepreneurial journey, that the focus of your health has changed, in that you've realised that, I think, when we all start a business, we're so excited about it, that we just go to the bottom of the list, and then you suddenly get this realisation that shit, like, hang on a minute, if I keep doing this, I won't be able to run my business, because I'm knackered.

Martin JJ:

Yeah, I mean, definitely being sick was a big realisation from that. And then there's been points where you forget it for a bit. And I've been close to burnout quite a few times, where you're just flat exhausted, you can barely get up in the mornings. And that's not a good place to be.

Martin JJ:

And what happens is, your productivity is just flatlines. So saving yourself an hour one day, if that means that you're going to be better the week after, or the net gain of that is you save yourself a day, have a day off from lying on the sofa, because you're exhausted and you can't move? The net gain from that is like, six hours.

Martin JJ:

So I think definitely the realisation that you can only go as quick as your body will allow. And it's very easy to get swept up, and especially like, being a man as well, like the masculinity of you know, hustle, hustle, hustle, hustle.

Martin JJ:

If you're sleeping, then you don't care about your business kind of stuff. And actually, the reality of that is like, that's all great. But we physically need these things. And you can withdraw from your health bank account so often, when you've got small projects, but if you're constantly withdrawing, at some point, it's going to turn around and kick you in the ass. If you can maintain that and manage that imbalance then actually, the productivity gains over a period of time is much higher.

Hayley:

Yeah, I love hearing you talk about it in those terms. And it is actually so refreshing as well, because I know we've had quite a few conversations, obviously, about health and lspreadsheets and data and stuff.

Hayley:

And you know, I always think you get it, because just to hear you say well, actually, if I rest for an hour now, the net gains to my business are six hours of or more of productivity.

Hayley:

But a lot of people business owners just don't realise that either. They don't realise it, or they're not prepared to admit it, or like you say, this toxic culture of thinking that, Oh my God, but that person's like hustling 20 hours a day, I really want to rest but I can't because I'm going to be behind and that person is going to have the edge on me.

Hayley:

So, you know, I actually think that you are in a minority of business owners, you've not only realised that you have to rest, but also see how advantageous it is to your business?

Martin JJ:

Yeah, I mean, I think I'm in a very fortunate place in that respect. It's not like I just I started here, you know.

Martin JJ:

There's been multiple health concerns, multiple breakdowns, like burnouts, I should say not breakdowns, but there's been multiple points where it's like this has got to stop.

Martin JJ:

And you don't have that realisation until you've had that experience. So experience, is the best teacher, you have a goal in your head, and then sometimes you get to that goal and the realisation is that actually, was it worth it?

Martin JJ:

Yeah, you know, the cost on your body, the cost on your life, or cost on like, your hobbies, your happiness? Was it worth it? You've got to constantly weigh that balance up. It's, it's a balancing act. You know, if it's out of sync and out of kilter, then for a short period of time, that's fine. But if it's out of kilter for a long period of time, you're going to know about it. Yes. Learning to read those signals.

Hayley:

Yeah. And it's so important, isn't it? In terms of what you're saying there, a lot of people might have a goal of saying, I want a six figure business without actually realising what the consequences of achieving that goal it are, which are, more staff to help you do that, more stress, longer working hours.

Hayley:

It's the same as when somebody says to me, I want a six pack, right? Well, that's great. But when you've got that goal, do you realise like, first of all, you've got to give up your whole social life to achieve it.

Hayley:

And then to maintain it? Actually, you've got to be fucking miserable, because you can barely eat, and you've got to workout all the time.

Hayley:

So, I think that's a really important message as well to say, yeah, it's all very well to strive for your goals. But like you say, what's the cost of achieving them? And actually, then when you've got them what's the cost of maintaining that? And does it actually just bring you more stress?

Martin JJ:

Yeah, yeah, I agree. I think goals are important to hit. I think the whole process is just reassessing all the time. You know, you can change your goal, I want 100 grand a year business, but I want 100 grand a year business working just eight hours a day.

Martin JJ:

Yeah, same outcome, just a different way of achieving it. And then your subconscious mind will be like, Okay, well, how do we get there at that point, versus, like, you know, working 24 hours a day?

Martin JJ:

Obviously, that's unrealistic. Having said that, I've had some days where I've worked 27 hours, like straight from start to finish, and that, that does take its toll. So yeah, it's, it's maintaining the goal, but having the right balance of goals in your life as well.

Hayley:

Yeah. And you mentioned there about it being really important for you to realise when you're when you're tipping one way or the other, and I happen to know that, like me, you run your life off a spreadsheet? So is that how you monitor like, Oh, this is starting to look a bit dodgy, or I need to do more of this and less of this?

Martin JJ:

Yeah, so there's a few telltale warning signs that I've learned that will like trigger me into thinking, you know, actually, what's going on here?

Martin JJ:

So for me, one of the big telltale warning signs is actually not filling out the spreadsheet, because it's a journal spreadsheet, right? Now, then, that's a big indicator that something's not right, when I won't fill it out, because, you know, I've gone on a binge eating session, and I don't want to admit that, but then it's like, okay, that's a big red flag because, like, something's out okay?

Martin JJ:

Or if you're, if you're not working towards that, or you're not meditating you know, all of these things make you think, okay, I need to take a step back and just see what's going on.

Martin JJ:

And then other things like looking at how you communicate with yourself so when I get into a place where I'm 'I've got to do this, I've got to go in all day on Saturday, I gotta go in all day on Sunday.'

Martin JJ:

That language that you start using, then I know that also I'm out of kilter as well because you always have a choice. And so yeah, those those are my red flags, but I suspect everyone's got their own kind of flag that oh, okay, I'm starting to do this. I'm starting this behaviour. This normally happens when this is going on, you know.

Martin JJ:

And then it's looking at what you want out of things.

Martin JJ:

So like, you know, just an example of that, I will quite happily justify making sacrifices for the business and sacrifices for family and things. But actually, I feel guilty for making time for myself that's quite hard.

Martin JJ:

So then you then factor that into your day. But again, it's not like I'm not there doing that every day, like some days I just forget, not forget, but some days, it just doesn't happen the way that I want, because there's other stuff that's more urgent.

Martin JJ:

But then if that happened few days in a row, it's like, okay, so do I need to be more realistic about timelines and take a step back? Or what do I need to change in order to balance it back out again? And I think that's, that's the constant juggling act. But I know that if I don't balance it back out, then my productivity is going to be hammered at some point. Yeah. And that's the big lesson that I've learned over the period.

Hayley:

Yeah. So you've kind of nailed it in that respect, because you've got the data, and your sheet, which tells you what you're doing or what you're not doing, and whether you're filling it in, but also a massive amount of self awareness of like, you say, Oh, I'm talking to myself in this way, I'm using this sort of language, I'm starting to do this, I'm starting to justify these types of things.

Hayley:

Again, so many people don't have that level of self awareness, particularly business owners, we spend a lot of our time in denial. And we don't want to examine our behaviours, because we know they're not particularly helpful. But the business is just such a goal that sort of is it pulling you so hard? Almost, that you kind of live a little bit of your life in denial? Or you kind of know you're not supposed to be working that long or missing birthday parties and stuff, but you sort of gloss over it, don't you?

Martin JJ:

Yeah, yeah, I think having cancer definitely was a big realisation of that. I mean, one of our great business mentors, a lot younger than me. He's amazing at what he does, multi, multi millionaire. But he works like 20 hours a day. He drinks like, little caffeine bottles, like every call, chugging one back.

Martin JJ:

You know, like, that's cool. But I made the decision to have a family. Right? And when when you're sick, and you're there thinking, You know what, like, this is serious, right? And I could die from this.

Martin JJ:

Not one bit of me that goes, you know, I wish I'd spent longer working. Yeah, you don't you don't have that thought process?

Martin JJ:

No. Like, it's important. And I have a really strong work ethic, which is what gets me into a lot of the problems that I've faced over my years of entrepreneurship, but it'salso what's got me to the level of success that I'm at.

Martin JJ:

But at the same time, I've had this hugely valuable insight into, okay, when the chips are down, it's really not how many hours you've worked, what your figure is, in your bank account.

Martin JJ:

If you're a minus figure, and it's all very stressful. That's a different situation. But yeah, you're not going to be think sat there thinking, I'm really glad I worked like 100 hour weeks for the last 10 years, then I've got 7 million sat in the bank.

Hayley:

Yeah. Because if you have 7 million sat in the bank, if that's the result of doing that for so many years, it almost doesn't matter. Because you haven't got the energy to spend that money to enjoy it. Maybe your family is not around anymore, because you did it to such an extent that they've thought fuck this.

Hayley:

So what is the point of working in that way, if you never stop to enjoy it and think about, you know, can we have some time off to even go on holiday and stuff like that, if you're not enjoying this? What's the point of working to get it?

Martin JJ:

I knew in that moment that I never wanted to be one of those business owners that woke up one day and realised that missed like the first 20 years of their kid's life. Yeah, I never wanted to be in that position.

Martin JJ:

A lot of investing in family, investing in relationships, investing in people, and also having things that you enjoy doing. Otherwise, what's the point? What's the point of all of this, if you can't do anything that you enjoy, you're just living a life of servitude.

Martin JJ:

That doesn't mean that you shouldn't work your ass off, because I actually what I found, one of the big transitions that I made was that if I'm working all hours, then I'm being productive and, and I'm making all the relevant sacrifices to be successful from business, right?

Martin JJ:

There's actually a law, not like a law, like a legal law, but there's like a law of life, I can't remember who it is, you have to look it up. But basically, the fundamental of the law is that as people we will pack, the task, the time it takes to do a task is the time you allocate to do the task. So if you allocate yourself a week, to write a sales letter, it's gonna take you a week, if you three hours to write a sales letter, it's gonna take you three hours, alright, it might take you three and a half, but it's not, it's not a week, right.

Martin JJ:

And what I found was when I started creating a really rigid cut off, like, that's when I finish, no exceptions, right? It condensed everything that I had to do. So I was laser focused. And all of a sudden, like, I'd finished the day with having done more in eight hours than I would have done if I'd have done 16 hours and messed around a little bit.

Martin JJ:

So it's really quite eye opening when you give yourself those boundaries.

Martin JJ:

And definitely tracking, what you track improves. And it's so true. I found that when I was working all day, every day, it was just so relentless, it was just such a slog.

Martin JJ:

You get into the office, and you'd be I'd be like, ah, gosh, I've got all day of this. So it didn't matter if I spent 10 minutes looking at, like shoes or something. I don't buy lots of shoes.

Hayley:

He's like the Imelda Marcos of the marketing world!

Martin JJ:

But you know, whatever it is that you like to look at really geeky stuff, right? But, you know, all of a sudden, you start looking and like 10 minutes goes by 20 minutes goes by half an hour goes by, and you're like, Okay, I better start this now. But you've already missed half an hour of your day. And then it takes you another 20 minutes to get into the task.

Martin JJ:

Actually a really tangible golden nugget that I'd share is having a really good platform for tracking your time. So we use Asana and we link it with Everhour? In there I have a distraction task.

Martin JJ:

So if I spend more than three minutes being distracted on social media or being distracted by something, I put it in the distraction task. And then I mentally, like how much time have I spent distracted at the end of the week? When I started doing this? It was about three hours a day. Now, it's about 10 minutes.

Hayley:

Yeah. You've got that focus.

Martin JJ:

Yeah. And also, you know what, it's fucking painful. Excuse me. It's painful, adding in the time that you have just wasted. It's so unbelievably painful. Nine minutes of just complete, abhorrent wasted time, that it then becomes a really good Pavlov learning system of like, whoa, okay. Okay. Okay. So that that's very useful.

Hayley:

When I started time blocking, I had a real issue on somedays with discipline. So what I started to do is if I had a task in my time block, and I didn't want to do it, because I'm quite rebellious person. So even if I've planned the time block, I open my calendar and I'm like, what? What the fuck, my calendar is telling me to do something, I'm not going to do it.

Hayley:

So what I started to do to make myself more disciplined, was if I didn't do the thing in the time block, I did nothing. I literally shut my laptop and sat here like this. No, because I used to procrastinate by doing housework. I'll go and put the dishes I'll share on I, you know, like you say scroll on social. So if I won't do the thing, then I have to sit here, no laptop, no phone, just sit here. And like you say it really brings home. I'm sat here wasting fucking time when I've got loads of stuff to do. So yeah that I use that as a similar way of forcing myself to do things.

Martin JJ:

Yeah, yeah, it's very useful that's good actually, I do like that. It's whatever works for the individual right? Like I'm super into spreadsheets but not everybody is so I know crazy crazy.

Martin JJ:

But I know that people think the whole spreadsheet thing is a chore, right? But I know that it takes me between 12 and 14 and a half minutes everyday to fill up my spreadsheet. That's it 12 minutes, right? Like, you can waste 12 minutes just making a cup of tea, go into the bathroom playing on your phone.

Martin JJ:

And then also it sets me up for the rest of the day, because then like, I know, that's the first task that I'm going to do. And I'm going to do it as soon as I get in. As soon as I sit down. So my head that is straight into it. And because it's quite easy, like it's quite mindless just going okay. Yeah, how many meditation sessions were there yesterday? Are there any gym sessions?

Martin JJ:

Like, what was my calorie intake? What was my calorie outtake? What's my intention for today, etc, etc, all of these things, right, but it's quite mindless to do.

Martin JJ:

But it just then enters into the process quickly. But whatever works for each individual. I think that one of the worst things for productivity and also health and headspace is actually mindlessly scrolling social media. But social media is a great tool. But if you're mindlessly scrolling it, you're not using the tool. You're a you're a victim of the tools.

Hayley:

Yes. Yeah, exactly. Because they are built for time displacement, aren't they? You know, they're designed so that, we've all done it, you're on there and you think Jesus Christ, I've been fucking two hours scrolling and the stuff that you're looking at as well, which could be this hustle and grind stuff, comparing yourself to a business owner, I've had the seven figure launch and all this shit. You know that is quite prevalent, I think, isn't it

Martin JJ:

Comparisons and stuff is really dangerous. And that's another big learning is not comparing yourself to anybody else. They're where they are, you're where you are. And what does it matter that they're doing this, what you're doing that.

Martin JJ:

It's a really hard thing to do. But it's very easy. It's a very ego driven state, right? But what it will do is it will stops you from actually progressing yourself. Because you're spending all that energy time thinking about what somebody else is doing. Instead of spending time energy thinking about what you do for a while, like when it was really hard.

Martin JJ:

What I do is there's a Spotify playlist of motivational speeches and stuff and I'd listened to that. And it would get me to grind and get me in a headspace. And it got me through some really challenging work sessions like, Well, yeah, the one I said, like 27 hours straight, start to finish that, and that's working.

Martin JJ:

And the body is not designed to do that. Right. But the thing is you listen to those, and after a while, it's just the same message is like, grind, grind, sacrifice, sacrifice, sacrifice.

Martin JJ:

And yes, you do have to sacrifice. But the amount of people that I know that sacrifice good stuff in their life and taking care of themselves and, and enjoying their life. And I know this because I was there. This is where I was at.

Martin JJ:

I was sacrificing all this stuff for the business. But what I was sacrificing doing wasn't really that relevant to the success of the business. Right? So you end up in this funny place where it's like, I'm just gonna keep sacrificing if I keep sacrificing I'll get successful. Right? Yeah. But actually, then you end up being busy, being busy. Yeah. Yeah, that's a very dangerous place to be for health, relationships, happiness. And you know, waking up one day thinking what the hell am I doing?

Hayley:

Definitely, I think like you say is it is almost a mindset that's been cultivated by that hustle and grind stuff isn't it.

Hayley:

If you don't sacrifice enough, you won't be successful. And then you say, that's when you end up sitting at your desk just doing shit because you feel like that's what you should be doing.

Martin JJ:

Fine if you make a conscious choice to do that. I know people that have made a conscious choice, they want to hit 50 million in a business. And that's their conscious choice, and they are willing to work 18/20 hours a day to get there.

Martin JJ:

I made the conscious choice that I want a good income. I want the businesses to do well, but I don't want to be working 18/20 hour days.

Martin JJ:

It's kind of impossible to do that when you've got three kids under five anyway. And that's where the whole comparison thing comes about. Because you're comparing yourself to somebody else's Facebook feed where they're like, hustle, hustle and look how great I'm doing, posting about how hard they're hustling, watching Netflix in their pyjamas?

Martin JJ:

Do you know what I mean? Like I've seen it, I've seen people in the space talk about how hard they work. And then it's like, watching you working three hours a day.

Martin JJ:

That's not hard work. Yeah. You know, but you're advocating this, Do or Die mentality that other people are absorbing, because you're in a privileged position to be advocating that. And that became quite a realisation for me that like, it's not about working hard. It's about working smart. And that rest is acceptable.

Hayley:

Rest is vital, rather than just you know, it's essential. It's not just that, like, it's okay. It's essential, isn't it? Yeah. Because I wonder, you know, a lot of these people who say they are working 20 hours a day, and, you know, sleeping for 3 hours and stuff.

Hayley:

To me, that just means like, you're just performing less than optimally for most of the time, because I know what the limitations of the human body and mind are. And if you really are only sleeping three hours a day, you know, I wouldn't want to be your client. Because, you know, I, you must be dropping the ball, right? If you're doing that every day.

Martin JJ:

Yeah, and then you respond to stuff differently. Like, it impacts your performance on so many different levels, that you're actually better taking time out. But having it factored into your day, so that it's guilt free, you know?

Martin JJ:

When you start you because it's so ingrained, like when you start Yeah, I had to keep telling myself, this is, this is okay. And I still get it now, like, like, I still get points whereI drove to see a client halfway across the country. And I drove back, I've left at five o'clock in the morning, I got back at three o'clock in the afternoon. And I rocked up at the office. And I was like I've got a couple of things that I need to get sorted.

Martin JJ:

Sarah was like - go home. Go home, you know, so you still get those periods where you forget. And that is the trigger. Yeah

Hayley:

And I think it's also not about being unrealistic, right. So, you know, when I always tell my clients you need to rest, I'm a business owner as well.

Hayley:

If I've got to do a launch, I probably will work kind of like 12/14 hours a day for three or four days. But as long as you book in the reciprocal amount of either time off, or have an extra afternoon off and go and do something you'd like or, you know, it's like you say it's about always trying to achieve that balance, isn't it? Yes, we have to work hard sometimes. But that also means you need to rest more and you know, to try and achieve that balance rather than it just be all very one sided.

Martin JJ:

Yeah, it's not like I don't work 18 hour days, but I don't work 18 hour days for six weeks solid and then crash for like three weeks. Right? Yeah. That's the thing. It's all about balance.

Martin JJ:

So if you're happy, if your commitments mean that you have to be working 1a massive amount of hours that you can't maintain, then look at the commitment.

Martin JJ:

If you've got clients to service, if you've got things to manage, look at how it's all structured, and then what you can do to rebalance that. So put everything in that you need to that you want to fit in within your day. And it might be changing the business model that might be hiring help, it might be reducing client numbers, it might be reducing, all the extras that you're giving to people.

Martin JJ:

All of that stuff. One of the big things that was always sacrificed was content, that'd be the first to go. Because you just struggle to make the time for content. But then obviously, that leads to other other issues, balance is key.

Martin JJ:

At the end of the day, as an entrepreneurial leader, you are the business. If you're the leader, what you do, what you bring, the energy you bring, the enthusiasm you bring into the business is paramount. And that will impact and cascade down across your team across your entire business. And so if you're energy is flat, if you're tired, if you're exhausted, if you're unproductive, guess what's going to happen?

Hayley:

Yeah, yeah, I say that so often to people - you are your business, if you're healthy, your business will be healthy, your profits will be healthy. But again it's a message that either people just don't understand that correlation, or the other aspect of it, the hustle and grind stuff is just to too ingrained and strong.

Hayley:

But I think that is really important what you were saying there about if you are having a lot of commitments, which mean you are working ridiculous hours, look at your business model and your number of clients and change that. Because I am amazed by the amount of business owners who are like, Oh, my God, I have to work 20 hour days every day, and I can't do this, and I can't do that. And I was like, well, your business is running you. Like you're not running your business.

Hayley:

You're the boss, you can do what the fuck you like, you can run your business however you want. But it's almost like, have you forgotten that? I there's something about your business that you don't like, and you're knackered, change it? That's the whole point of being a business owner.

Martin JJ:

Yeah, I agree. I agree. And you know you can earn a very reasonable amount of money without working crazy hours in Western society.

Hayley:

Absolutely. Talking about productivity. I think that you are one of the most productive people I know. And I just wondered how you keep yourself motivated to do it. Because obviously, I know, you've talked a little bit about how you're able to be that productive, because you understand when you need to rest and you're very self aware and whatever. But how do you keep yourself motivated to keep up that sort of productivity?

Martin JJ:

The first thing is, do I see myself as that productive? Absolutely not. Because there's always more to do, there's always stuff.

Martin JJ:

Sarah and I have a little in joke in that, like, there's certain things that in my head, I classify as work. And there's certain things in my head, I don't classify as work, right. But there's a lot of work stuff that I don't classify as work. Okay, so that then becomes a challenge because it's like, I haven't done any work today.

Martin JJ:

And it's like, well, actually, I looked through and I've done this, this, this and this and this and this and this and it's like well, that's not really work is it? So again, it's about that self awareness of being like wow, okay, it is actually work.

Martin JJ:

You know, coming on this podcast, right? Like, of this is an evolution so like, you know, I'm definitely not the finished article. I still have like many meltdowns every once in a while, and it all gets a bit much but like you're human.

Martin JJ:

That's the thing if you can keep the balance in sync, you don't go as deep down the rabbit hole. It's just a case of saying to myself, well, actually, that is work. Yeah.

Martin JJ:

You know, the old me would have would have been like, oh, this podcast, it's just fun because I'm chatting to someone that I like. And you know, it's quite chill, like, I'm not sat on my desk writing copy or, like creating creative or whatever else, right? I'm not analysing metrics, I'm not creating like processes, Oh, this isn't really work, but actually it is work.

Martin JJ:

It's building a profile of the brand. But I have to reassure myself of those things. It's really understanding how your own brain works and operates. And that's really, really important and understanding the things that you say to yourself that will keep you in a cycle, keep you in a loop and noticing that

Martin JJ:

I 'm no mindset expert, but this is just stuff that I've picked up from, like, going like that for a long time. And then, you know, points hitting rock bottom. But last year, last year was a was a big, big lesson for me. We changed the whole business model. And you that was a big, big shift. But a really, really good shift.

Hayley:

Yeah, yeah, I think your mindset, like you say, is so important. And just flipping how you look at things sometimes. I've hear that from a lot of my clients, I haven't really done anything today, I've got so much to do.

Hayley:

Instead of having a to do list, I make them do a done list. So at the end of the day, I want you to write down everything you've done. Like what about my to do list? I don't care about that. Write you're done list, because then I want you to realise when you get to the end of the week, you've got a big done list. Yeah. And your to do list doesn't seem quite as overwhelming.

Hayley:

So I definitely think, mindset, and you know, a lot of this self talk stuff, and you know, all these I should be doing this. And all of that kind of stuff is so important, isn'tit?

Martin JJ:

Yeah, absolutely. I think the big thing is for most people, myself included, it's a difficult balance to get.

Martin JJ:

You want to be realistic. And you know, if you're spending like an hour messing around on Instagram, looking at photos of cars, when you shouldn't, or shoes, whatever, right? You're spending all that time doing that, then then it's being realistic and acknowledging that and being like, Okay, I am probably wasting this much time a day.

Martin JJ:

You know, like when when you've got so much to do, but you're going on holiday, so you have to get it done, right? In that zone. And like you literally do three days work, right?

Martin JJ:

Like that's the point is, you can do pretty much all of the work that you need to do in a condensed space of time. If that's the only time that you're allocating yourself to work. Yeah. Right. If you're saying to yourself, I'm gonna be here all day, every day no matter what. Like, you're gonna take your time over tasks that you don't need to take time over.

Hayley:

Yeah, yeah. So true. Two more questions. Let's go. The first one is, is there anything in particular that you're working on at the moment that you can share with us if you've got anything exciting going on anything new?

Martin JJ:

Always, always, always. So I'm building out a new offer at the moment, that's pretty cool. Got some really nice stuff going on with clients in the agency? You know, like, that's good. Got speaking to another guy about a joint venture partnership, so that'd be quite exciting as well. So there's lots of stuff going on.

Hayley:

Cool. So my final question that I normally asked everybody is what is the most impactful health tip or piece of advice that you wish you'd known when you first started on your journey or that you'd like to give to a new business owner?

Martin JJ:

There's so much the that you want to learn? I think that the thing is like the biggest takeaway is like you are the business and your body is you, your vessel, you can only go as fast as your body will allow you to go and if you're not looking after it, then it's all going to get slower. Like for me, it's working smart. Not forever.

Hayley:

Yeah. Good advice. Awesome. Thank you so much for coming on. And we will put some links to your stuff in the show notes. So people can find you if they want so you know, it's a lot of tick tock shit going on at the moment I'm sure people want Yeah,

Martin JJ:

We're doing a lot with TikTok just just finished a lot for client, they got like a five times ROI on there.

Martin JJ:

It's quite cool platform. It is like it's they basically looked at every other platform, not just social media and figured out what makes it addictive. And then they've created a platform. It's addictive, right?

Martin JJ:

So if you're looking at TikTok and you can waste hours on it is, it's wicked, but it's dangerously wicked. It's like you know, it's a bit like saying like, heroin is amazing. I've never had it, I wouldn't be able to comment on this, but probably feels amazing. But there's a reason it feels amazing.

Martin JJ:

So it's the same with TikTok. You want to use it like it's a tool and that's the thing like don't get the point is don't get sucked in to a specific platform. But yeah, tiktoks really good at at the moment, YouTube, YouTube is the platform to be on at the moment. Amazing love running traffic on YouTube.

Hayley:

I am on Tik Tok. And I have got a video on there, which has got 80,000 views because I'm slagging off Slimming World on it. There's a lot of Slimming World people who are being quite mean to me on the so that was quite fun. But yes, it is a bit of a time suck. So I tend to just try and post and then like leave the platform immediately

Martin JJ:

The best thing to do with it is like yeah, mindlessly scroll it but set a timer on your phone. I'm going to 10 minutes and then okay, cool. I guarantee you you'll be like Wow, where did that go? Yeah, but it stops with me like an hour and a half later. Oh, where did that go? Like just silly videos of like policemen doing silly things or whatever people kind of like crazy stuff on there. And cats.

Hayley:

Cats in dickie bows playing keyboards and stuff like that. I ended up looking at or people doing Irish dancing. I don't know why a lot of those. Anyway, I should let you go. Thank you so much for coming on.

Martin JJ:

And thank you for having me.

Hayley:

Yeah, no worries. And I will see you all again on the next episode of Fit For Business.

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