DO you want to lose a stone in a week?

Then this page is probably not for you...


If you’re sick of false promises, ‘miracle diets’ and feeling like you’ve failed, AGAIN.

And you want to lose weight and create a healthy body that will last you for years…

Then read on!

I’m Hayley Field – Food Ninja, and I’ll introduce myself properly in a little while, but first…

…I want you to imagine how you would feel if you could lose those pounds that have been hanging around for too long, get your overall health on track in a way that is fits with how you want to live, and know you have the tools to keep it that way for good?

How would that look? What would you do? What would life look like then?

Now, answer this:

“Do you really believe that the things you’ve just imagined are possible, or are they just for ‘someone else’”?

Like a distant dream you can’t quite conceive as real.

What if I told you that you didn’t have to just imagine anymore?

What if I told you that all those things (and more) are completely available to you?

And, are actually much closer than you think…

I speak to so many serial dieters who tell me the same things:

  • They feel like a failure having tried every diet going. 
  • They feel like they’re ‘broken’ and diets don’t work for them.
  • They’re confused about how to get healthy once and for all.
  • They don’t think they’ll EVER be able to get a handle on their weight.
  • They feel like they’re in the “last chance saloon” as far as their health and weight is concerned

And that they’re just ‘destined’ to feel like shit forever.

Constantly stuck in a cycle of ‘fad’ diets and failure. They just can’t seem to move on and finally crack the code to looking and feeling great.

Take my friend Jo for example...

Before we met, Jo was in a constant battle with her weight. She’d try the latest plan or system, maybe see some results…

…but all too soon, she’d ‘fall off the wagon’, the pounds (and often a few more) would creep back on and she’d end up beating herself up for ‘failing’ again.

Finally, Jo knew it was time to do something different, and so she contacted me.

And pretty soon, her whole life started to look different.

Her whole relationship with food has changed.

No longer is she stuck in the yoyo dieting cycle. 

No longer does she have to beat herself up for failing yet another diet.

Because now Jo has all the tools she needs to lose weight, and, importantly, keep it off for good.

She understands what works, what doesn’t, and how she can simply slot these things into her life and get the results she’s wanted for so long.

Where there was confusion, there is now clarity, where there were unhealthy habits, there is now a toolbox of strategies that actually work.

And there’s also confidence that she now has everything she needs to succeed.

In her own words, here’s what the amazing Jo had to say:

“Once, I was a defensive, ex-SW with years of broken nutrition advice clogging up my head.

– I was special

– my metabolism was broken

– I could lose weight by starving myself or living off fucking Muller light yoghurts.

I could lose a few pounds and then reward myself with a Chinese. But that was ok. Because all pasta is free. 

I was miserable. No energy. Lethargic.

Enter Ninja.

You have taught me that I’M NOT SPECIAL. There’s nothing wrong with my metabolism.

I’ve lost weight. I have cheekbones now.

I’m so grateful for you. You are real. The most real, down to earth person ever.

I’m glad you’re doing this for work. 

Because if I didn’t have you to guide me?

They’d have needed a fucking forklift to winch me out the bed – out from a bed of Wispa wrappers and B&J cartons.

You keep me steady in the storm of life.

Fucking loves you, ya teeny lil Ninja Boss.”

And Jo’s story is one that I hear time and time again.

People that have tried every ‘diet’ out there, stuck to the rules, done all the ‘right’ things, but still not got the results they wanted.

Or perhaps they did for a while, but as soon as they finished the ‘programme’ they found they were no better prepared for life in the real world than before they started, and all the weight (and often more) piled straight back on.

But today, I want to share with you EXACTLY how you get results like Jo.



The brand new way of getting coached by me to meet your goals, at a fraction of the cost of my normal 1 to 1 package.

Part group coaching, part self paced learning, with direct access to me, The Food Ninja and a supportive community of action takers. 

When you become a Ninja Apprentice, you could:

  • Finally lose the weight you’ve struggled with for years
    • Regain your lost confidence about how you look and feel
  • Know for certain that you’re in control of your health now and forever.
    • Permanently change your mindset around health
  • Learn how to maintain a healthy weight without ever having to “diet” again
    • Reduce stress and have more head space to think creatively and move forward with home and work life
  • Enjoy support from other Ninja Apprentices all on the same journey
    • Access to regularly updated forums with loads of helpful information and resources
  • Break the cycle of yo yo dieting
    • More energy to run round after your kids (or partner )
  • More mental clarity, focus and improved productivity 
    • Direct access to me, The Food Ninja!
  • Look and feel sexy AF!

All this, and more will be yours when you become a Ninja and join Food Ninja Apprentices.


I know that right now you might be thinking “Hayley, I’ve been there, done that, got the T Shirt with dieting. But nothing has ever stuck. This just sounds too good to be true”

And I certainly wouldn’t blame you for being a bit sceptical. I have made some pretty wild claims. 

But, I also know that if you’ve landed on this page and read this far down, that you’re probably at the end of your tether with ‘magic pills’, the latest ‘weird trick’ to drop a dress size and the dieting industry in general.

I also know that it’s hard to know who to trust on the internet.

Sadly, there are waaaay too many fuckwit ‘fitpros’ out there that would exploit you with false promises about how you can lose all the weight in no time at all.

When in reality, that just isn’t true.

I know from my experience of working with over 100 one to one clients that people need to be able to stick with it for at least 6 months in order to see lasting change.

It really pisses me off when I see people making claims about fat loss that I know either aren’t true or simply aren’t sustainable.

And it makes me even more angry when people like Jo come to me having been convinced by some twat at slimming world that either:

  1. They’re not trying hard enough


2. Their metabolism is broken, or some other bullshit that they’re simply not qualified to diagnose.

So I’ve made it my mission to be as open and honest as I can with people.

That’s why I’m convinced that if you’re prepared to take on and apply the things you learn as a Food Ninja Apprentice, you WILL finally ditch those unwanted pounds and be able to build a healthy lifestyle that allows you to achieve your full potential, whatever that looks like for you.

And crucially – be able to maintain it forever.

But let’s be real:

It won’t happen overnight. It takes time.

Sure, I could give you yet another diet plan to shift a chunk of weight quickly. But it would be miserable, and as soon as you stopped following it, you’d end up back where you are now.

Just like everything else you’ve tried.

But you already know that, right?

When you see the adverts promising “stunning” results in no time at all, there’s a (big) part of you that sees it for what it is.

Overhyped rubbish that might get you short term results, but will leave you disappointed in the long term.

And here’s why – fad diets focus JUST on what and how you eat.

But here’s the thing the diet industry DOESN’T want you to know.

Losing weight is NOT just about what goes in your mouth.

It’s about what’s going on in your head too.

If you can fix that second one, there is absolutely no reason why you can’t look and feel amazing AND have everything you need to sustain it for the rest of your life.

That’s why, when I coach people to lose weight, I don’t just focus on nutrition, we deal with a whole host of other things too so that we can make the changes stick.

Thinks like:

  • The core beliefs that are holding you back
  • The nonsense that the diet industry and society in general have conditioned you to believe
  • The confusion you feel about “good” and “bad” foods. (Hint, there aren’t any).
  • Being able to trust yourself to make the right decisions for you and your health

And a heap of other baggage we all carry around that stops us from being who we want to be.

Once you deal with these things, the rest is plain sailing.

But of course, the diet industry doesn’t want it to be plain sailing, because then you won’t have to give them your money year after year after year.

They want you to stay confused because they have “the answers”.

Makes perfect business sense.

But I’m less interested in business than I am in people.

Which is why the Food Ninja Apprentices is different.

If you need more convincing, Elaine has been an Apprentice since September 2022...

If you’re wondering what being a Ninja Apprentice will look like, here’s what you’ll get:

* Access to every single course/resource/webinar I’ve ever created, plus all the new stuff I create every month

* A 90 day personalised onboarding process to get you some quick wins & sustainable strategies for your health

* A weekly group coaching/training call, either about a specific issue, or a general Q&A

* A further weekly hotseat session to get you unstuck quick with any burning issues

* Weekly personalised feedback on your focus for the week, plus accountability to make sure you follow through

* A place on any ‘coached’ courses I run for non-members

* Monthly challenges with prizes

* Access to community forums so you can feel part of something that doesn’t need you to be on social media

* The unrivalled support and accountability of my awesome community, including a way to direct message me for help

* Earn Ninja stars for completing actions that you can exchange for merch or services

* Get awarded with belts as you rank up on your health journey, just like a real Ninja – can you get your Black Belt?

* Access to a range of Guest experts to cover all areas of your wellbeing

All done in a supportive community environment that breeds success!

Need more proof it works?

So... Who Is the Food Ninja?

…and why the fuck you should pay attention to anything I’ve got to say?

Let me start by saying this.

I never expected to be a Health Strategist (whatever the fuck that is)

You see, I spent years working in corporate offices as a project manager –  I was good at it, but fuck me was it ever boring?

The boredom, the rules and restrictions, and ultimately the stress had me using some pretty unhealthy coping mechanisms to get myself through the day.

Until I got sick of my own shit & decided I couldn’t carry on like that.

So I started doing CrossFit in an effort to sort myself out. And it turned out I was pretty good at lifting stuff, which was handy.

I became addicted (surprise surprise) to feeling good & also helping other people feel good too.

Being a bit (ok a lot) of a geek, I got right into health and fitness and did all sorts of qualifications to develop my skills further.

I realised that if I combined my project management skills with my new qualifications, I was able to effectively help other people. 

But there was a problem.

A big problem. You see, working as a project manager for massive corporate companies allows you to earn pretty good money.

And starting your own business in the fitness industry? 

Less so.

 A lot less so.

 But then I got the break I needed. Literally. 

 I Broke My Back!!!

Which meant I had no choice but to give up office life and look for other ways to earn a living.

Obviously, CrossFit was off the table as well for quite a long time, but I found I was able to help people with their nutrition from my sickbed, while off my face on morphine. 

And so the Food Ninja was born! 

Over time I realised that health was a whole lot more than what goes in your gob. 

It’s also about other factors such as sleep, stress, behaviours and environment, to name but a few. 

And so I threw myself into learning all about those to equip myself with a full arsenal of evidence-based Ninja weaponry that is now at your disposal (as well as over 7 years experience of helping people just like you be successful with their health).

I’m not your typical ‘nutritionist’.

I’m not a clean eating wanker, but neither am I an ‘If It Fits Your Macros, you can eat doughnuts all day and still lose weight’ type of wanker.

I don’t judge you from my ivory tower filled with macro-perfect Tupperware while posting pics of my abs to the ‘gram.

 I’ve been through the mill with my health and I’m here to meet you wherever you are with yours.

 Let’s get started!

How Much?

“Ok Hayley, so how much is Food Ninja Apprentices then?”

I hear you cry.

Except, we both know I didn’t hear that at all, but anyway…

It’s difficult to put a value on how much Food Ninja Apprentices should cost to be honest.

Typically, on a page like this I’d list out all the different things you get and put a price against each one.

Then I’d say something like:

“Well that’s a lot of money, why don’t we call it this lower price instead.”

But, as you’ve probably realised, this page is a no bullshit zone.

So instead of making a song and dance about it, here’s the price:

It costs £250 per month, with no minimum tie in.


You can pay for 3 months upfront for £700


12 months upfront for £2500.


If you’re anything like me, you get to this part of the page and you’ve got a few questions.

So I’ve created this handy little FAQ to deal with the most common ones, but, if yours isn’t there, feel free to drop me an email and I’ll do my best to help.

“Q. What do I need?”

Not much! Mainly just a laptop, an internet connection and the desire to take action, and you’ll be away. 

“Q. But I’m worried I won’t have time to commit to it.”

I’m not going to say just join up and everything will fix itself.

It won’t.

In order for you to get the most out of being a Ninja Apprentice you will need to commit to putting an hour or two into it a week for the coaching and accountability elements.

But the courses are all self paced, so you can go at your own speed.

Ultimately, you get out what you put in, and if you’re ready to make a commitment, I’ll make sure you have everything you need to hit your goals.

“Q. But I’ve tried losing weight before and it never works for me, maybe I’m broken?”

There are some conditions that prevent people losing weight, but, in 98.2% of cases (yes really, I know these things), it’s just because people have been given the wrong information and no support.

Which is why when you join Food Ninja Apprentices you’ll get all the information and support you need.

“Q. Will I have to cut out my favourite foods?”


No food is off the table.

If you want that piece of cake? Have it. I’ll show you how to work it into your diet without it being a problem

“Q. Will I have to follow a meal plan?”


If I prepare meal plans for you, you don’t really learn anything, but I want you to know everything you need to know to manage your own health going forward.

So rather than meal plans I’ll give you the knowledge you need to make good decisions.

Though there are plenty of tasty recipes and meal ideas included, there is no strict plan to stick to.

So now you have all the answers, the only question is…

…what are you waiting for?

So.....What's Next?


We’re very nearly at the end of this page, and if you’re still reading, thank you.

You’re obviously smarter than the average serial dieter, and whatever you decide in the next few minutes, NOTHING can change that.

So let me finish by saying this…

As I see it, you now have 3 options.

Option 1 – Close this page down, forget you ever saw it and carry on just as you were before.

Option 2 – Decide that getting your health sorted out is something you want to explore by yourself. You know it will take a lot of time and you’re prepared for the long haul. 

You can absolutely do that.

There are plenty of books to read, and I’m happy to recommend some if that’s what you want to do.

Option 3 – Decide that you want to be a Food Ninja Apprentice right now, and say goodbye to ‘magic pills’, ‘fad diets’ or sitting in the circle of shame being told off by Sandra for not sticking to your syns allowance!

Out of those 3 options which will you choose? Only you can decide that, but let me say this:

So many people talk about sorting their health once and for all. 

But few actually do anything about it.

Most people will tell you they want to get healthier, slimmer and fitter. But few actually take the opportunity to do it when it arises.

And since you’re still here reading this, I genuinely think you have what it takes to completely change your life for the better…😘